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3 Simple Ways to Build Your Employer Brand on LinkedIn
If you are waiting until you have a vacancy that needs filling to start talking about your employer brand, it’s too late.
You already have an employer brand, the question is, “what are people saying about your business?”.
Think about the trainers that you choose to wear, the car you choose to drive, the brand of pasta that you choose to buy — branding plays a part in your decision to purchase, just as your employer brand will play a part in whether or not a candidate will apply or approach your organisation to work with you.
According to the CIPD’s resourcing and talent planning report, perception of employer and career development opportunities are the most important aspects of employer brand for attracting candidates.
The use of social media by candidates, in particular LinkedIn, means that employers need to pay particular attention to their employer brand and reputation.
1. Post regular updates from your company page
Most organisations have a company page, and if not, they are as easy to create as a personal profile. Go do it!
Post regularly.
I can hear you now, “how regular is regular?”.
