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Are you a TK Maxx or a Prada?
You have 6.72 seconds to make an impression when attaching your CV to a job application.
If you haven’t hooked in your reader after 7 seconds, your CV is going straight on the “no” pile.
Let me illustrate this through one of my least favourite activities — shopping.
Imagine walking into TK Maxx (or TJ Maxx if you are in the USA 🇺🇸).
You are presented with a warehouse-sized cavern crammed with racks of clothes as far as your eye can see. 👚👖👗🥻
You get to the bags and they are hanging 6 deep on every hook. 🎒👝👜🧳
At least the shoes are organised by size, but you WILL find a pair of heels in between some strappy sandals and some hiking boots. 🩰👠👢🥾
Everything is out on display.
Now step into your designer boutique of choice.
I named Prada in the title, you may prefer Gucci, Chanel or Ferragamo.
Have you noticed the difference here?
They have a curated range of merchandise on display.
You know what you came in for, you can ask for it by name and you can even see it on the back wall of the shop (once the security guard has unlocked the door and let you in). Your eyes are directed to it — such is the power of…
