Are you a TK Maxx or a Prada?

Photo by Hugo Delauney on Unsplash

You have 6.72 seconds to make an impression when attaching your CV to a job application.

If you haven’t hooked in your reader after 7 seconds, your CV is going straight on the “no” pile.

Let me illustrate this through one of my least favourite activities — shopping.

Imagine walking into TK Maxx (or TJ Maxx if you are in the USA 🇺🇸).