How to give your LinkedIN Profile an end of year refresh

December is always a great time to reflect on the year that we will be leaving behind as well as getting ourselves ready for the year ahead. This also means freshening up your social media accounts and in particular LinkedIN.

You’ll find below a list of actions that I recommend you do each December to make sure that you are ready to take the new year by the horns. Let’s go from top to bottom.

Update your profile picture

Does your current photo reflect who you are right now? Maybe you have changed your hairstyle or colour, you may have left the corporate world in favour of a more relaxed way of dressing . . . either way, does your profile picture show who you are right now?

Keep it simple — no beers, boobs, babies or bad photos. Make sure your profile picture is 80% your face with a clear background.

Check your Headline and ‘About’ section

Again, do these still reflect who you help and/or what you do? Some people choose to put their job title, others choose to describe what they do. If you are a solopreneur, you may have slightly changed the direction of your business. Does your headline still reflect what you do and who you help? If not, update it so that it attracts the people…